ashortwalk is a product design and manufacturing company based near Truro, Cornwall. Started in 2003 by Dan who left his previous job as a product designer/inventor at Dyson and moved to Cornwall in order to realise a long-held desire: to set up a business, and live, 'ashortwalk' from the sea.
Weve come a long way in 9 years, from our initial range of tide and time clocks. We now offer a range of pioneering ECO products...from house numbers and house signs, to unique tableware all sold throughout the world via some very respected retail brands
The key to staying competitive in the global market from a shed in Cornwall has always been to design and manufacture unique, functional products. We are no longer in a shed, but our philosophy is still the same............ and most importantly we are ashortwalk from the beach.......... just!
All our products are designed and made on the north coast of Cornwall. This has four major advantages: We can walk to the beach! We dont have to import container loads of products, which means our range can be kept up to date, fresh and ahead of its game. We can design, develop and manufacture a new product in weeks rather than years, which again keeps our range fresh and current.
Our ECO products are truely closed loop. The same plant pot recycled at the local garden centre last month is back in the same store being sold as a bird feeder! Whats so important about buying British? Buying British made recycled products doesnt get any better! Its true closed loop recycling coupled to closed loop economics.
Apart from us 19 different UK companies are directly involved in designing, making, distributing and selling a typical ashortwalk product. That doesnt include all the spider companies that supply those 19 companies, from the burger van outside the factory to the solicitors and accountants.
A team of 7 people design and make all the ashortwalk products from our small factory in Perranporth. They may well wear flip flops to work (with steel toe caps obviously), but that doesnt stop them being very dedicated about what we are trying to achieve. Well design, well made, innovative products.
How do you get from a coffee cup to a clock?
Step one At work place your used coffee cup in the recycling bin.
Step two Your cup will be collected, cleaned and shredded.
Step three This shredded compound is then heated and injected under high pressure into thin strips. These strips are then sliced into small pellets, ready for use on a wide range of manufacturing processes.
Step four Under high pressure thousands of pellets are squashed between two very hot presses. After a short while the pellets have been fused together to form large flat workable sheets.
Step five These sheets are then sanded, cut, cleaned, printed on and then assembled into a variety of lovely products for us all to enjoy.
Step six The entire nation goes out and buys 5 or 6 of these new and clever recycled products for all their friends and family.
Each UK household produces over 1 tonne of rubbish annually, amounting to about 31 million tonnes for the UK each year [source: Waste Watch]
Every year, the average dustbin contains enough unrealised energy for 500 baths, 3500 showers or 5,000 hours of television. [source: www.assurre.org]
On average every person in the UK throws away their own body weight in rubbish every 7 weeks [source: Waste Watch]
Every 8 months the UK produces enough waste to fill Lake Windermere (the largest lake in England) [source: Waste Watch]
In less than 2 hours the UK produces enough waste to fill the Albert Hall [source: Waste Watch]
The cost of managing the municipal waste produced in England is around £1.6 billion per year [Source: Waste not, Want not: Cabinet Office, 2002]